IMS Ltd Gains Membership Status With The DMA And Is Awarded The Investors In People Award
2004 has brought many achievements and successes for the young, dynamic and innovative Field Marketing Company who carry out nationwide brand building activities such as merchandising, auditing, mystery customer activity etc. They have recently been awarded full membership with the Direct Marketing Association (DMA). The Direct Marketing Association (UK) Ltd is Europe's largest trade association in the marketing and communications sector. In addition IMS have recently been awarded their Investors In People status due to their approach in effectively training and developing their staff. This comes at a time of rapid growth for IMS and has meant further steps to recruit driven and aspiring people.
With these early achievements IMS look set to experience a very impressive 2004 as they increasingly become one of the most innovative and highly sought after providers of field marketing services in the UK. Their client list consists of some of the most well known blue chip companies in the UK such as Comet, Bic, Woolworths and Orange, of which the list is growing all the time. In addition to this, their recent launch of IMSFUSION – which provides IMS clients with truly interactive field marketing results, looks set to revolutionise the growing field marketing industry.
IMS Sales and Marketing Director Laura Holden said:
“2004 has been a phenomenal year so far and we are very proud to be recognised for our dedication to the services we provide and to the high standards of the DMA’’
“ IMS will continue to support investment and opportunity in the area and are proud of our newly awarded Investors in People status as it shows our dedication to supporting our professional, driven head office team.”
Notes to Editors
1. IMSFUSION, The Future Generation of Field Marketing
Field Marketing is a flexible tool used by companies to communicate their brands and evaluate their services out in the field. IMS services range from Mystery Shopping (or secret shopping) in bars and restaurants to merchandising confectionery in supermarkets or auditing razors and toiletries in chemists. Utilising a total e-business model IMS provide Field Marketing activities supported by unique industry leading technology that delivers live interactive results within 24 hours to all clients via their own secure website. IMS Field Staff and Head Office Staff also logon to the IMS website to complete daily tasks such as booking assignments, downloading paper work, uploading results or quality checking completed assignments. Having won the National E-Commerce Award for Innovation IMS are changing the face of Field Marketing for the better with their strategic and tactical solutions. IMS have also launched a new mystery shopping service for small to medium businesses by the name of MysteryShopMyBusiness.com.
2. IMS Directors
Laura Holden – Sales & Marketing Director
Steve Radford – Operations Director
Robert Taylor – IT Director
3. Investors in People
Investors in People is the national Standard which sets out a level of good practice for training and development of people to achieve business goals. The Standard was developed during 1990 by the National Training Task Force in partnership with leading national businesses, personnel, professional and employee organisations such as the Confederation of British Industry (CBI), Trades Union Congress (TUC) and the Institute of Personnel and Development (IPD). The work was supported by the Employment Department..
4. The Direct Marketing Association
The Direct Marketing Association UK is the leading voice for the direct marketing industry (direct mail, telemarketing, e-commerce and more), championing best practice and self-regulation, so that DMA members can gain competitive advantage and maximise the value of their businesses in an atmosphere of consumer confidence and trust.
Press enquiries: Richard Ford 0870 701 0866
E-mail:richardford@ukims.co.uk
Website: www.ukims.co.uk