IMS PIONEERS ACCREDITATION SUCCESS

IMS has strengthened its position as market leaders and innovators by being the very first agency to achieve the DMA Field Marketing Best Practice Accreditation as part of a newly-launched scheme run by the Field Marketing Council.

The Accreditation serves as an approved stamp of quality for practitioners, and benefit clients by allowing them to easily identify and procure the best quality field marketing services the UK has to offer.

The Accreditation process included a full day on-site audit for IMS. The DMA audit team looked at 57 different points over 19 areas, including client contracts, understanding the client brief and standards in the field. IMS proved it was 100% compliant with all of the required standards.

When the initiative was launched in September, IMS reiterated its pledge to be at the forefront of it, and became part of the first group of companies striving to meet the strict criteria that are required.

Vice chair of the DMA Field Marketing Council, IMS Operations Director Steve Radford, said: “We are delighted to be the first to successfully achieve Accreditation.”

“Feedback from clients has been very positive. Of the clients surveyed in advance, all said that the scheme will make future purchasing processes and decisions easier.”

“By selecting an accredited company they can be sure that they are working with one of the very best field marketing providers.”

 Notes to Editors  

1. IMSFUSION, The Future Generation of Field Marketing

Field Marketing is a flexible tool used by companies to communicate their brands and evaluate their services out in the field. IMS services range from Mystery Shopping (or secret shopping) in bars and restaurants to merchandising confectionery in supermarkets or auditing razors and toiletries in chemists. Utilising a total e-business model IMS provide Field Marketing activities supported by unique industry leading technology that delivers live interactive results within 24 hours to all clients via their own secure website. IMS Field Staff and Head Office Staff also logon to the IMS website to complete daily tasks such as booking assignments, downloading paper work, uploading results or quality checking completed assignments. Having won the National E-Commerce Award for Innovation IMS are changing the face of Field Marketing for the better with their strategic and tactical solutions. IMS have also launched a new mystery shopping service for small to medium businesses by the name of MysteryShopMyBusiness.com.


2. IMS Directors

Laura Holden – Sales & Marketing Director

Steve Radford – Operations Director

Robert Taylor – IT Director

3. Investors in People

Investors in People is the national Standard which sets out a level of good practice for training and development of people to achieve business goals. The Standard was developed during 1990 by the National Training Task Force in partnership with leading national businesses, personnel, professional and employee organisations such as the Confederation of British Industry (CBI), Trades Union Congress (TUC) and the Institute of Personnel and Development (IPD). The work was supported by the Employment Department..

4. The Direct Marketing Association

The Direct Marketing Association UK is the leading voice for the direct marketing industry (direct mail, telemarketing, e-commerce and more), championing best practice and self-regulation, so that DMA members can gain competitive advantage and maximise the value of their businesses in an atmosphere of consumer confidence and trust.

Press enquiries: Richard Ford 0870 701 0866

E-mail:richardford@ukims.co.uk 
Website: www.ukims.co.uk