IMS Announce Merchandiser of the Month

IMS is pleased to announce the winner of our very first Merchandiser of the Month Award is Alex Day.

Alex was recognised as July’s Merchandiser of the Month as a result of the fantastic work she conducted on behalf of one of our major clients. Alex went above and beyond the requirements of the brief and found some fantastic information on a new competitor product, providing our client with great information on this. Alex also managed to produce some great results in-store such as significantly increasing facings and was also swift to report back on any RRP movements.

As a result of being named Merchandiser of the Month, Alex will receive a bottle of champagne and will also feature in the next issue of the IMS Chronicle. On behalf of everyone at IMS, we would like to pass on our hearty congratulations to Alex for being July’s Merchandiser of the Month. 

Notes to Editors  

1. IMSFUSION, The Future Generation of Field Marketing

Field Marketing is a flexible tool used by companies to communicate their brands and evaluate their services out in the field. IMS services range from Mystery Shopping (or secret shopping) in bars and restaurants to merchandising confectionery in supermarkets or auditing razors and toiletries in chemists. Utilising a total e-business model IMS provide Field Marketing activities supported by unique industry leading technology that delivers live interactive results within 24 hours to all clients via their own secure website. IMS Field Staff and Head Office Staff also logon to the IMS website to complete daily tasks such as booking assignments, downloading paper work, uploading results or quality checking completed assignments. Having won the National E-Commerce Award for Innovation IMS are changing the face of Field Marketing for the better with their strategic and tactical solutions. IMS have also launched a new mystery shopping service for small to medium businesses by the name of MysteryShopMyBusiness.com.

2. IMS Directors

Laura Holden – Sales & Marketing Director

Steve Radford – Operations Director

Robert Taylor – IT Director

3. Investors in People

Investors in People is the national Standard which sets out a level of good practice for training and development of people to achieve business goals. The Standard was developed during 1990 by the National Training Task Force in partnership with leading national businesses, personnel, professional and employee organisations such as the Confederation of British Industry (CBI), Trades Union Congress (TUC) and the Institute of Personnel and Development (IPD). The work was supported by the Employment Department..

4. The Direct Marketing Association

The Direct Marketing Association UK is the leading voice for the direct marketing industry (direct mail, telemarketing, e-commerce and more), championing best practice and self-regulation, so that DMA members can gain competitive advantage and maximise the value of their businesses in an atmosphere of consumer confidence and trust.

Press enquiries: Richard Ford 0870 701 0866

E-mail:richardford@ukims.co.uk 
Website: www.ukims.co.uk