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Successful Move for IMS

IMS are proud to announce that our head office move to Askern has been a complete success. IMS who were previously based at The Innovation Centre in Doncaster Centre now occupy the entire first floor of the building known as Askern House. After an incredibly successful 2005 the move to larger premises was inevitable according to Sales and Marketing Director Laura Holden.

Laura Holden, Sales and Marketing Director at IMS had the following comments concerning the move:

“IMS have welcomed a host of new clients in 2005 which has led to a steady increase in our head office staffing levels. By relocating to Askern House we are now able to expand the organisation even further without the fear of being stifled by the size of our premises.”

This relocation also comes as good news to IMS staff due to the fact that it has dramatically cut down the journey time for the majority of those located at IMS head office. A further advantage of the move is that IMS staff have been given their own recreational room, complete with sofas and an X Box games console for use during break periods.

“Part of our company mission is to provide an enjoyable and rewarding working environment for all our staff” says Operations Director Steve Radford “The recreational room will allow our staff to take some enjoyable relaxation time in between their daily work duties.”

Optimistic about the future for IMS Laura Holden offered her final words on the future direction of the field marketing company:

“As remarkable as 2005 was for IMS we expect 2006 to be even better as an ever increasing number of companies are discovering just why we are the intelligent choice when it comes to field marketing. IMS hope to remain at Askern House for the foreseeable future, but there will inevitably come a time when we will be in search of even larger premises as our extraordinary growth continues.”  

Notes to Editors  

1.
IMSFUSION, The Future Generation of Field Marketing

Field Marketing is a flexible tool used by companies to communicate their brands and evaluate their services out in the field. IMS services range from Mystery Shopping (or secret shopping) in bars and restaurants to merchandising confectionery in supermarkets or auditing razors and toiletries in chemists. Utilising a total e-business model IMS provide Field Marketing activities supported by unique industry leading technology that delivers live interactive results within 24 hours to all clients via their own secure website. IMS Field Staff and Head Office Staff also logon to the IMS website to complete daily tasks such as booking assignments, downloading paper work, uploading results or quality checking completed assignments.  Having won the National E-Commerce Award for Innovation IMS are changing the face of Field Marketing for the better with their strategic and tactical solutions. IMS have also launched a new mystery shopping service for small to medium businesses by the name of MysteryShopMyBusiness.com.


2. IMS Directors

Laura Holden – Sales & Marketing Director

Steve Radford – Operations Director

Robert Taylor – IT Director

3. Investors in People

Investors in People is the national Standard which sets out a level of good practice for training and development of people to achieve business goals. The Standard was developed during 1990 by the National Training Task Force in partnership with leading national businesses, personnel, professional and employee organisations such as the Confederation of British Industry (CBI), Trades Union Congress (TUC) and the Institute of Personnel and Development (IPD). The work was supported by the Employment Department..

4. The Direct Marketing Association

The Direct Marketing Association UK is the leading voice for the direct marketing industry (direct mail, telemarketing, e-commerce and more), championing best practice and self-regulation, so that DMA members can gain competitive advantage and maximise the value of their businesses in an atmosphere of consumer confidence and trust.

Press enquiries: Richard Ford 0870 701 0866 (ext 221)

E-mail:richardford@ukims.co.uk 
Website:
www.ukims.co.uk

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