IMS Launch New Web Site
IMS has made significant headway in 2005 by adding a host of new clients to our already impressive portfolio as well as recruiting additional staff members to both our head office and field team. Due to these positive developments and our dedication to providing the most intelligent options to all of our stakeholders, IMS is proud to announce that our brand new web site launched on Monday, November 7th, 2005.
Laura Holden, Sales and Marketing Director at IMS feels that the launch of the new web site is yet another step towards further establishing IMS as the number 1 field marketing agency when it comes to industry innovation and unbeatable service levels.
“As IMS continues to grow we felt that our previous web site had become dated and needed to be modified to reflect our innovation, approachability and unique points of difference compared to other field marketing agencies” said Laura, “The new web site has a very modern and professional feel to it which I think will appeal to all users, including our clients, staff, field team and other parties interested in the intelligent field marketing solutions that IMS can provide.”
The new IMS website presents users with a host of different options including a breakdown of the services IMS provide, the benefits of using our unique technology IMSFUSION, our latest corporate news, and the opportunity for clients to submit a campaign brief to us online. Another key point of interest on the site is the option that new site users (business users only) have to apply for a free field marketing campaign, allowing them to test first hand the abilities of IMS before committing to future campaigns. There is also undisputed access for existing clients who will still be able to log in as normal and view all their usual reports.
As IMS continue to grow in size and capabilities the IMS web site will act as the main point of interface for stakeholders to keep track of all the latest developments. IMS invite all existing stakeholders to visit the new site on November 7th.
Notes to Editors
1. IMSFUSION, The Future Generation of Field Marketing
Field Marketing is a flexible tool used by companies to communicate their brands and evaluate their services out in the field. IMS services range from Mystery Shopping (or secret shopping) in bars and restaurants to merchandising confectionery in supermarkets or auditing razors and toiletries in chemists. Utilising a total e-business model IMS provide Field Marketing activities supported by unique industry leading technology that delivers live interactive results within 24 hours to all clients via their own secure website. IMS Field Staff and Head Office Staff also logon to the IMS website to complete daily tasks such as booking assignments, downloading paper work, uploading results or quality checking completed assignments. Having won the National E-Commerce Award for Innovation IMS are changing the face of Field Marketing for the better with their strategic and tactical solutions. IMS have also launched a new mystery shopping service for small to medium businesses by the name of MysteryShopMyBusiness.com.
2. IMS Directors
Laura Holden – Sales & Marketing Director
Steve Radford – Operations Director
Robert Taylor – IT Director
3. Investors in People
Investors in People is the national Standard which sets out a level of good practice for training and development of people to achieve business goals. The Standard was developed during 1990 by the National Training Task Force in partnership with leading national businesses, personnel, professional and employee organisations such as the Confederation of British Industry (CBI), Trades Union Congress (TUC) and the Institute of Personnel and Development (IPD). The work was supported by the Employment Department..
4. The Direct Marketing Association
The Direct Marketing Association UK is the leading voice for the direct marketing industry (direct mail, telemarketing, e-commerce and more), championing best practice and self-regulation, so that DMA members can gain competitive advantage and maximise the value of their businesses in an atmosphere of consumer confidence and trust.
Press enquiries: Richard Ford 0870 701 0866
E-mail:richardford@ukims.co.uk
Website: www.ukims.co.uk